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- Whiskies
Strong Characters Chapter 1 with Bill Bragg Print
Own a Piece of Our History
Over the centuries, Laphroaig has been built – stone by stone, bottle by bottle – by pioneers. And with a history as proud as ours, we’re honour-bound to celebrate it from time to time.
That’s why we’re delighted to introduce a brand-new limited-edition print by the award-winning artist Bill Bragg – now included free with every bottle of Strong Characters (One print per bottle of Strong Characters ordered. Print may vary by country.).
Bragg’s illustrations accompany our fantastic series, Strong Characters, which has been created to honour the pioneers who’ve made us who we are.
By weaving together period settings with his trademark neat, contemporary style of illustration, Bragg has brought our distillery to life like never before. Each limited-edition print combines past and present into a brilliantly atmospheric moment, frozen in time.
Tasting Notes
Nose
Creamy fudge with honey and a touch of sea salt.
Palate
Starting with stewed fruit and smooth vanilla créme brûlée.
Finish
Our iconic smoky finish sets the scene for savoury aromas of cured meat.
Maturation
Sherry casks bring warm festive spice .
A good tale needs a great beginning
THE FIRST CHAPTER
Celebrating an uncompromised commitment to producing whisky this 33 Year Old single malt, marks Donald’s story.
The long maturation brings new depth to Laphroaig’s iconic character. A unique mix of flavours from three decades of maturation. Now it’s finally time to share it with our community.
This is your chance to own a piece of Laphroaig history which connects our past and present in a single bottle.
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Strong Characters Faq
Bill Bragg is a British illustrator known for bold, distinctive visual storytelling. For Strong Characters: Chapter 1, we partnered with him to create a limited-edition print that brings Donald Johnston’s story to life. Paired with our rare 33-year-old whisky, his artwork helps bring a piece of our history to life in a way that feels as characterful as the whisky itself.
The artwork represents the first chapter in our Strong Characters series: the story of Donald Johnston, one of the founders of Laphroaig. Created with British illustrator Bill Bragg, the print gives visual form to a piece of our history, capturing the character, resilience and sense of place behind this limited edition whisky,and inviting you to experience it as more than a whisky, but as a story from Laphroaig's beginnings.
Laphroaig 33 is dedicated to Donald Johnston because he was one of the founding figures of our whisky distillery. His story is part of Laphroaig’s beginnings, shaping the place, character and spirit behind our whisky. With this rare 33-year-old expression, we honour his legacy and invite you to discover a defining chapter from our origins.
The Strong Characters series celebrates the people, stories and defining moments that have shaped Laphroaig since the beginning. Each chapter brings one of those whisky stories to life through a rare single malt and specially created artwork, giving you a deeper way to discover the character behind our distillery.
The whisky in Strong Characters: Chapter 1 is 33 years old. Matured over more than three decades, it offers a rare expression of Laphroaig shaped by time, depth and character, created as the first chapter in our Strong Characters series.
Yes. Strong Characters: Chapter 1 marks the beginning of a new series celebrating those who have shaped Laphroaig. Each chapter will tell another part of the story, honouring our people and character behind the distillery.