The influence of Islay

Our Land

Laphroaig wouldn’t be the same without her.

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TALES OF SALT

TASTE TRAILBLAZERS
Taste trailblazers preparing fish with salt

TALES OF SALT

Clinging to the craggy shores of the Islay Bay and braced against the raw, tempestuous Atlantic weather, our iconic Warehouse 1 has stood defiantly from Islay’s landscape since 1924. And to this day, its untamed location where the sea meets the land continues to produce casks of Laphroaig whisky with distinctive salty notes from the wooden barrels infused by the stormy Atlantic climate.

See how taste trailblazing chef Francis Mallmann brought Islay’s salty temperament to life through his cooking.

East Neuk Peated Salt and 10 Year Old Laphroaig

A TRAILBLAZING PARTNERSHIP

Introducing Peat Smoked Sea Salt from Laphroaig and the East Neuk Salt Co. A trailblazing partnership that brings a whole new dimension to taste. Enjoy this hand harvested sea salt that’s been delicately smoked with peat from Laphroaig’s peat fields on Islay.

The uncompromising Darren and Mhairi Peattie, co-founders of the East NeukSalt Co., set up their company in 2021 with the vision of resurrecting traditional craft with a difference.

The salt is hand-harvested on the East Coast of Scotland and slowly smoked using Laphroaig peat for enhanced earthy, peaty, iodine notes.

Smoking is done slowly in small batches over several days, ensuring that the flavour of the Peat is gentle to create the perfect match with the Peat notes already present in Laphroaig. This process produces a smoked salt which offers tones of peat whilst allowing the sweetness of the salt to remain. Producing a salt that is beautiful in both colour and taste.

You can experiment when cooking with it to see how it changes the flavour of your food or try it along with Laphroaig 10 Year Old, using our Smoke and Spice recommended serve recipe.

TASTE TRAILBLAZER SERVES

LAPHROAIG SMOKE & SPICE

Almost a margarita, but definitely a sour; a classic Laphroaig combination of salty, smoky and spicy flavours, finished with a salted rim and candied ginger.

INGREDIENTS

  • 50ml Laphroaig 10 Year Old
  • 2-5 finely spice Jalapeno
  • 15ml lemon juice
  • 20ml agave syrup (substitute or honey syrup or Gomme if unavailable)

 

METHOD

  1. First add chillies to shaker and muddle to release flavours.
  2. Pour all ingredients into the shaker Tin.
  3. fill with ice and shake for 8 seconds
  4. Double strain into and ice filled rocks glass.
  5. Garnish with Peated salt rim and candied ginger.
Laphroaig smoke and spice cocktail
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TASTE TRAILBLAZERS

Francis Mallmann and Barry Macaffer toasting

WELCOME TO TASTE TRAILBLAZERS


For Laphroaig, taste is everything. We go to great lengths to get our flavours just right, and we have for more than 200 years. We were adamant about our precise location on the shoreline. We didn’t back down when our water source was at risk. We are steadfast in our decision to use local ingredients. Each choice we make influences our whisky. Sometimes, the challenges we face are difficult, but we continue to push boundaries. We think it’s always a worthwhile endeavour to create bold, mouthwatering whiskies.

Now, we want to celebrate other flavour pioneers and their passion, perseverance, and dedication. Through Taste Trailblazers, we’ll highlight different culinary innovators and discuss how they use peat, salt, and fire in their approach to create flavours and evolve the culinary world like nobody else has.

Laphroaig Taste Trailblazer Francis Mallmann wearing pink bunnet

FRANCIS MALLMANN

As part of the initiative, Laphroaig welcomes Fire Chef Francis Mallmann as its Global Taste Trailblazer. A world-famous Argentinian chef known for his Patagonian style open-fire cooking, Mallmann’s use of different fire-cooking styles separates him from other chefs and makes him an ideal match for Laphroaig’s standout smoky character. His bold techniques and dedication to his craft make him the embodiment of the culinary personalities Laphroaig will celebrate through the Taste Trailblazers program. 

“For me, cooking is all about bring people together a memorable experience. There is something special about sharing a great meal with friends,” said Francis Mallman. “Like Laphroaig, I find inspiration and passion by going beyond the status quo and finding ways to be inventive through my cooking techniques. I am delighted to partner with Laphroaig, and I’m looking forward to taking people on an adventure of flavour through our collaboration.”

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DISCOVER OUR TALES OF PEAT, SALT & FIRE

 

Discover more about how each distinct element influences the flavours and history of Laphroaig, learn how Francis harnesses them in his cooking and unearth our delicious Peat, Salt & Fire cocktail recipes so you can bring Taste Trailblazers to life at home.

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The influence of Islay

TALES OF PEAT

TASTE TRAILBLAZERS

taste trailblazers tales of peat
The influence of Islay

TALES OF SALT

TASTE TRAILBLAZERS

taste trailblazers tales of salt card
The influence of Islay

TALES OF FIRE

TASTE TRAILBLAZERS

taste trailblazers tales of fire card
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