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Something unphorgettable is Coming
Some things arrive quietly. No fanfare. No tasting notes. No explanation. They don't ask for your attention.
Willem Dafoe – actor, artist, and a man who has never done anything by halves – has been working on something with us. Something he says felt familiar the moment it came together. But the more he tried to describe, the less it made sense. So he stopped trying to explain it.
Willem doesn't do things the expected way. That's not a criticism - it's the whole point. Across four decades, he's made choices that confuse people first and stay with them forever. That's a quality we recognise. Laphroaig has been doing exactly the same thing since 1815. When he came to us with an idea, we didn't ask many questions. We got to work.
That felt right to us. Because Laphroaig has never been a whisky that asks for your approval. It leaves its mark, lets you decide what you want to think, and then decide how and with who you want to drink it.
Something Indescribable
What’s coming is exciting, unlike anything we’ve done before, and something selected by Willem himself.
Open to friends first. A limited whisky, made with the same bold conviction that has defined Laphroaig since 1815, and handed over, without instruction, to the people bold enough to appreciate it.
Friends hear it first
No notes on what you do with this information next, only that you’ll need to act fast. Friends will have access first. How to get your hands on it before anyone else will become clear soon. Being a Friend is where you need to be when it does.
We'll say more in the coming days. Until then, we'll leave it at this: it exists in small numbers. And the people who find out first will be the ones who were already paying attention.
Stay close
Friends are the first to hear about everything that matters. When details drop, Friends get them first. Not a day later – first.
The Friends of Laphroaig is our community. The people who've been captured by our spirit and never quite let go. They get early access, first word on everything we do, and a place where Laphroaig lovers genuinely gather. People who know that Laphroaig isn't for everyone, and wouldn't have it any other way.
Membership is free, but what it gives you, at moments like this one, is unmissable.
If you're reading this, you're already in the right place. Stay close.
