A NEW FRIEND IS COMING

An unmistakably bold character

Expressive, dynamic, and full of character—and that’s just the dram we poured to welcome them to the Laphroaig family. We can’t wait to introduce you to our new friend, so set an alarm for the big reveal and keep an ear to the ground – or, you know, our social media channels – for the latest updates in the lead-up to the big reveal.

Who do you think they could be?

Be the first to know

Be the first to know

If you can’t wait to find out more, become a Friend of Laphroaig and we’ll make sure you’re the first to find out as soon as we unveil the identity of our new Friend. And let’s just say they’re an unmistakably bold character – just like our single malt.