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Laphroaig Opinions Welcome

Laphroaig single malt peated whisky from Islay. The most richly flavored scotch whisky in the world. It’s a complex beast — even our closest friends describe us in seemingly disparaging terms … before saying ‘they love us’!

LAPHROAIG CELEBRATES 200 YEARS

 

Join us in celebrating Laphroaig’s 200th year of award-winning whisky. We’ve been dividing opinions around the world since 1815, and in our anniversary year we continued our popular and brutally honest “Opinions Welcome” campaign. This time, we went out in our home, the Isle of Islay, and asked the locals to share their candid opinions about what Laphroaig tastes like to them.

 

A BURNS NIGHT ODE TO LAPHROAIG BY ELVIS MCGONAGALL

 

Scottish poet Elvis McGonagall gives an ode to Laphroaig Islay single malt scotch whisky in the style of Robert Burns for Burns Night.

CHRISTMAS CHOIR: CHAPTER 1

 

We asked you to taste the richest of all single malt scotch whiskies and share your opinion. To say thank you, we hired a Scottish choir to sing them back to you as Christmas carols.

BEHIND THE SCENES WITH THE LAPHROAIG CHRISTMAS CHOIR

 

Great scotch whisky calls for great production. Go behind the scenes with the choir at the Laphroaig distillery on Islay as they filmed the Opinions Welcome Christmas carols.

 

Islay reads Opinions

We gathered up some of our friends, family and colleagues to read your opinions on Laphroaig. Watch to see if your opinion was chosen and how some of the Islay locals and Laphroaig team members reacted.

Father & Son

One father, one son, many opinions.

Poetic Opinions

Six poets are given a glass of Laphroaig, a typewriter, and 30 minutes to write their poetic opinion on the richest of all scotch whiskies.