For Laphroaig, taste is everything. We go to great lengths to get our flavours just right, and we have for more than 200 years. We were adamant about our precise location on the shoreline. We didn’t back down when our water source was at risk. We are steadfast in our decision to use local ingredients. Each choice we make influences our whisky. Sometimes, the challenges we face are difficult, but we continue to push boundaries. We think it’s always a worthwhile endeavor to create bold, mouthwatering whiskies.

Now, we want to celebrate other flavour pioneers and their passion, perseverance, and dedication. Through Taste Trailblazers, we’ll highlight different culinary innovators and discuss how they use peat, salt, and fire in their approach to create flavours and evolve the culinary world like nobody else has.

As part of the initiative, Laphroaig welcomes Fire Chef Francis Mallmann as its Global Taste Trailblazer. A world-famous Argentinian chef known for his Patagonian style open-fire cooking, Mallmann’s use of different fire-cooking styles separates him from other chefs and makes him an ideal match for Laphroaig’s standout smoky character. His bold techniques and dedication to his craft make him the embodiment of the culinary personalities Laphroaig will celebrate through the Taste Trailblazers program. 

“For me, cooking is all about bring people together a memorable experience. There is something special about sharing a great meal with friends,” said Francis Mallman. “Like Laphroaig, I find inspiration and passion by going beyond the status quo and finding ways to be inventive through my cooking techniques. I am delighted to partner with Laphroaig, and I’m looking forward to taking people on an adventure of flavour through our collaboration.”

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Slàinte!