WELCOME TO TASTE TRAILBLAZERS
For Laphroaig, taste is everything. We go to great lengths to get our flavours just right, and we have for more than 200 years. We were adamant about our precise location on the shoreline. We didn’t back down when our water source was at risk. We are steadfast in our decision to use local ingredients. Each choice we make influences our whisky. Sometimes, the challenges we face are difficult, but we continue to push boundaries. We think it’s always a worthwhile endeavour to create bold, mouthwatering whiskies.
Now, we want to celebrate other flavour pioneers and their passion, perseverance, and dedication. Through Taste Trailblazers, we’ll highlight different culinary innovators and discuss how they use peat, salt, and fire in their approach to create flavours and evolve the culinary world like nobody else has.