FRIENDS OF LAPHROAIG

Welcome to Friends of Laphroaig, the programme that's designed to reward our loyal customers with a variety of great benefits. 

When you join, you'll be able to collect rewards points for your Laphroaig purchases that will give you access to exclusive content, sweepstakes, masterclasses and much more. 

MEMBERSHIP LEVELS

When you make Laphroaig purchases, you'll be able to collect points and progress through three levels: 


COLLECT POINTS

You can collect points for every Laphroaig purchase that you make, by simply uploading a photo of your receipt in the member’s section of the site and submitting.

Reward points will then be credited automatically to your account.

The more points you collect, the more exclusive content you’ll gain access to.

You can also collect points by recommending a friend, watching content (eg: films) on Laphroaig.com and visiting the Laphroaig distillery and events. Points are awarded as follows:

· 100 points for purchasing a bottle of Laphroaig 10 or Select, 200 points for most other bottles. 500 points for 25 years or older bottles.

· 20 points for signing up to our email distribution list.

· 10 points for watching a video or participating in a survey.

· 200 points for visiting the distillery (must include a tour purchase).

· 10 points for referring a friend (when friend signs up).

· 25 points when referred friend makes a purchase.


FAQS

WHAT IS "FRIENDS OF LAPHROAIG" AND CAN I JOIN?

Friends of Laphroaig is our programme that’s designed to reward our loyal customers with a variety of great benefits.
You can join by signing up here

 

HOW DO I COLLECT POINTS?

Every time you make a Laphroaig purchase, you can collect points by uploading a photo of your receipt and submitting.

 

WHAT WILL I GET ACCESS TO?

Each member level gains you access to different benefits – you can see an overview here

 

HOW MANY POINTS DO I NEED TO COLLECT FOR EACH LEVEL?

Peat’ level is for those Friends who have collected up to 249 points
Smoke’ level is for those Friends who have collected 250-499 points
Oak’ level is for those Friends who have collected 500 points or more

 

HOW DO I REDEEM MY POINTS FOR REWARDS?

You don’t redeem points. As you collect points, you will progress through the different levels, gaining access to the different benefits.

 

DO MY POINTS EXPIRE?

No, although you will need to maintain enough points annually to stay in your level. Eg. If you’re Smoke level, you’ll need to collect 250 points each year to remain at that level. The benefits for the level remain for one year.

WHAT HAPPENS TO MY LEGACY POINTS FROM THE OLD PROGRAMME?

Your points are still valid unitil April 30 2021 and can be managed once you’ve logged in under your 'collect points' tab.
All existing members will automatically become Smoke level members for their first year of the new programme.

 

WHY IS MY EXPERIENCE DIFFERENT THAN MY FRIEND'S?

The new Friends of Laphroaig site is customized to you based on your level and city.
We will be offering additional benefits and experiences regionally throughout the year.

 

WILL I GET POINTS IF I PURCHASE A BOTTLE THROUGH LAPHROAIG.COM?

Yes, points will be added automatically and appear within 24 hours. You will collect points on all full bottle purchases.

 

CAN I GET POINTS FOR PURCHASING LAPHROAIG IN A BAR?

No. Points for purchase are for full bottles only.

 

WHAT IF I DON'T HAVE MY RECEIPT ANYMORE?

Unfortunately, we can only reward points for valid receipts or for purchases through Laphroaig.com.

 

DO I GET POINTS FOR BUYING MERCHANDISE ON LAPHROAIG.COM?

No. Points for purchase are for full bottles only.